Ukusuka kwigama lomqondiso-logo yegama, zithini izizathu zotshintsho kule miqathango kwaye ithini inkcazo yegama leplate? umenzi wegama legama ulungelelanise olunye ulwazi olungezantsi ukuze ubhekisele kulo.
Ubudlelwane phakathi komqondiso nepleyiti yegama
Kwangoko kwiminyaka yoo-1950, i-China eyayingumphathiswa weshishini loomatshini yakhupha imigangatho yabaphathiswa "yemveliso yophawu" .Kumgangatho, "uphawu" luchazwa njengophawu lwemveliso yoomatshini Ezi zibandakanya imiqondiso, ibhodi yokufundisa, ibhodi yendlela kunye nebhodi yedatha yedatha kwiimveliso zoomatshini.
Ixesha elide, iilogo ezahlukeneyo kwiintlobo ezahlukeneyo zeemveliso ezisetyenziselwa ukusebenzisa igama elithi "ileyibhile" .Abanye abantu baye babuza inkcazo yomqondiso, njengeqela lesixhobo, ukucofa isixhobo kwizixhobo nakwishishini lezixhobo, ezahlukileyo kwindima uphawu lomatshini, bonke baneempawu zabo, iimpawu kunye neenkcazo, ukusuka kweli nqanaba lokubaluleka, iphaneli, ukucofa kunye nophawu lomatshini lunokuba bubudlelwane obufanayo kuphela; ngakumbi ezinye iimveliso, ezinje ngesikrini se-EL somkhanyo wokukhanya I-IMD ifake inaliti yokubumba umzimba kunye nebhodi yokusebenza kwebhanti yokutshintsha, igqithe ngaphaya kweempawu kwaye yathatha inxaxheba ngokuthe ngqo ekusebenzeni kwezixhobo, iba yinxalenye yenkqubo yolawulo lwezixhobo zomatshini. Ngokucacileyo, iimpawu zeemveliso ezinjalo zigqitha ngaphaya inkcazo kunye nomxholo "welebheli".
Izinto zihlala ziguquka. Utshintsho kwigama loluhlobo lwemveliso lubonisa indawo esebenzayo kunye nentsimi yesicelo solu hlobo lwemveliso.
Umzekelo, "izinto zokubhala", "izinto zeofisi" .Izinto zokufunda, izixhobo zenkcubeko nazo. Ngexesha apho iimeko zezinto zingonelanga ngokwaneleyo, izixhobo zenkcubeko zanele ukuhlangabezana neemfuno zeofisi, kodwa ngokuphuculwa kwemeko zezinto ezibonakalayo, a Inani elikhulu lezinto ezifana nabakhupheli, abashicileli, ii-shredders, izinto zokubhala zinokuba yinxalenye yezinto eziseofisini.Ngoko kuyabonakala ukuba "uphawu" ligama elikhethekileyo kuphela.
Ngenxa yezi zinto, abantu baqala ukuqaphela kwaye bafaka igama elifanelekileyo.Bhekisa kumazwe angaphandle, ezinye zeemveliso zibizwa ngokuba "yimiqondiso", "kanban" kunye ne "Plates" .E-Taiwan, Hong Kong, Macao kwilizwe lethu, ihlala ibizwa ngokuba yi "nameplate".
Umbhalo, ukrolwe ngokusisigxina, utyebe kakhulu kwiimpawu zenkcubeko yasempuma.Umbhali uxoxa nabantu abaninzi asebenza nabo, ngokufanelekileyo nge "nameplate" efanelekileyo. Igama lesitya, ipleyiti yetafile, iphaneli kunye nokunye ukufana, kuphela Uhlobo lwegama leplate.
Ngokwegama leplate eli gama ngokubanzi, zilungele ngakumbi iintlobo ezahlukeneyo zeemveliso ukwenza ulwahlulo olucwangcisiweyo.
Ubudlelwane phakathi kwegama lendawo kunye nelogo
Igama leplate, yindawo engaphantsi komhlaba eqhotyoshelwe kwisicatshulwa nakwitekisi eveliswe kulo kraca, inophawu lokurekhodwa kwemveliso, okanye ulwazi loluntu. Umxholo wayo ulinganiselwe ngokungqongqo.
Ukuchongwa, kunokuqondwa njengodidi lwamanqaku okuchonga okanye amanqaku.Ligama eliqhelekileyo lomsebenzi wento, kwaye ayibonisi uhlobo lwento. Zonke izinto ezinomsebenzi wokumakisha kunye nokumakisha zinokubhekiswa kuzo njengokumakisha, ke ngoko, ibanzi.
I-logo, isibizo sinomdla kakhulu, jonga kwi "logo" amagama amabini, kuyacaca ukuba "uphawu" lwenziwe ngendima.Ngokukodwa ngoku, ezinye iipleyiti zamagama zahlulwe kukuxhomekeka kwiimveliso zandiswa kwizithuba ezibanzi , ezinje ngamagama endawo anegama lendawo kunye nesikhokelo sangaphandle samagama. Ngamanye amaxesha, ukukhumbuza ngcono ngendima yayo, iipleyiti zamagama ekubhekiswa kuzo ngokungqalileyo njengemiqondiso, efana "nenkqubo yempawu yesikhokelo". Isingqimba segama lesinye seempawu ezikhethekileyo zolu phawu lubizwa ngokuba lilogo, zombini zinomdla, kwaye zinokwahluka ubudlelwane kunye neplate yegama lemveliso, kodwa iimpawu zayo ziseseplani yegama, ekwabonisa ukuba ukwandiswa kwentsimi yesicelo segama, ayisiyonto ifanelekileyo kuphela kodwa ikwanakho
I-logo ngumqondo obanzi ophawulwa ngendima yayo, kodwa ayizizo zonke "ii-brand" ezineempawu zegama. Isiphathamandla segama luphawu, njengebhodi yezaziso okanye olunye uphawu. Njengokuba "inkqubo" ligama eliqhelekileyo le "iindlela zokwenza kunye namanyathelo ”, iimveliso zoomatshini zineenkqubo zoomatshini, iimveliso zeekhemikhali zinenkqubo yemichiza, ingenzi inkcazo iya kuba mbumbulu.Ukuze uchaze uphawu lwelogo ethile, i" nameplate "isetyenziswa njengophawu lokuchaza uhlobo lwe logo Ukusetyenziswa kwegama elithi "igama leplate" kungabonakalisa ngcono indawo yokuphuhliswa kwegama lendima kwindima yayo.
Igama leplate luphawu, kodwa ilogo ayisiyiyo igama legama.
Umahluko phakathi kwegama legrafti yelogo kunye nelogo yentengiso
Ukuba igama leplate lisekwimeko yomqondiso, isengowophawu "lweemveliso zoomatshini", ke, akukho mahluko phakathi kwayo kunye nebhodi yezaziso, nganye nganye yenza owayo umsebenzi, ngokujonga nje. iipleyiti zamagama zanamhlanje azincamatheliswanga ngokupheleleyo kwiimveliso, kodwa yiya kwindawo ebanzi, enje: imiqondiso yezithuthi, imiqondiso yokhuseleko ezindleleni, imiqondiso yesikhokelo, njlnjl. Ezi zimpawu zolwazi loluntu lulwandiso lwamagama, ngamanye amaxesha adideka neempawu zentengiso.
Ngokukodwa, kule minyaka idlulileyo bekukho imisebenzi emininzi yokubonisa, iipleyiti zamagama kunye neebhodi zezibhengezo ezibotshelelwe kunye, ezaziwa ngokubanzi njengemboniso ye "brand brand". Iibhodi zebhodi yebhodi zombini zidlala indima yelogo, kodwa ifom kunye nomxholo zahluke ngokupheleleyo.
1. Umahluko womxholo
Umxholo we-logo weplate yeplate unokuba yimbonakalo yokwenyani, kwaye akukho ubaxo okanye ulwandiso oluvumelekileyo okanye olunokwenzeka.Umzekelo, imodeli, igama kunye nomxholo wegama kwileyibhile yemveliso; Isikali kunye nobudlelwane obubodwa kwidayari yemitha; Umsebenzi Ukukhawulezisa kunye nolunye ulwazi olufanelekileyo kwiphaneli yesixhobo lunokurekhodwa kwisingqimba segama kwindawo yoqobo; Ngokweziphatho zegama lolwazi loluntu, ezinje ngokukhomba imiqondiso, igama lendlela okanye igama leshishini kwicala elithile kufuneka icaciswe kwindlela enqamlezayo. Inokwazisa ngokulula nangokuchanekileyo kuphela ulwazi oluchanekileyo olufuna ukukhunjuzwa eluntwini, kwaye alunakuze lube yinto engenamsebenzi kwaye lwenze umtsalane, obu bubuzaza bomxholo wegama.
"Kulungile ukuba ngumfazi", oku akunakwenza umxholo wegama, ayinazimpawu zegama, elenziwe ngumxholo onjalo kuhlobo, yibhodi yezaziso hayi igama lendawo. iibhodi zeebhodi, ugxininiso alukho kwizinto eziyinyani, kodwa ngakumbi ekufuneni "ubuchule" kunye "nokucwangciswa" .Ngenxa yomahluko kwisitayile somxholo, ke ngoko, uluntu "lwalunentengiso ebubuxoki", kwaye akukho "mbumbulu wegama".
2. Umahluko kwifom
Isingqimba segama kufuneka sihambelane nemveliso ngokubanzi, kwaye kufuneka sinike ingqalelo engakumbi "kulungelelwaniso" ngokwemilo nakwimbala. Ayikwazi "ukwenza indawo yokugqibezela", kodwa ngamanye amaxesha ifuna ukwenza "indawo yokugqibezela". Iya kuba phantsi kwemiqobo emininzi, nangona kunjalo, ibhodi yezaziso inika ingqalelo ngakumbi “ekunikezeleni” “nasekwenzeni uvuselelo”, oluphezulu kunento entsha. Isebenza kwindawo enkulu, ayiziva ithintelwe okanye inyanzelekile, ayikhathali kakhulu malunga nokuncamathiselwa kwakho okufunayo kuyo, kodwa uziva ulungile nje ngesiqu sakho.Ngoko ke, ilogo yentengiso inomdla kwaye ivulekile kwifomu kunegama leplate.
3. Umahluko kwezobuchwepheshe
Ilogo yeplate yelogo kunye nelogo yentengiso kwinkqubo ngamanye amaxesha inxibelelene, kwiimeko ezininzi, inkqubo yemveliso yebhodi yezaziso igqityiwe ngoncedo lwenkqubo yegama, umzekelo, ukushicilelwa kwesikrini yenye yeendlela eziphambili zemveliso yemizobo yegama, kamva Amatyala amaninzi asetyenziswa ngokubanzi ngeebhodi zeebhodi; Itekhnoloji ye-luminescence ye-EL ayiniki nje kuphela umbono wasebusuku weplate, kodwa iba lukhetho lokuqala lokwenza iimpawu zentengiso ezinamandla. Ubungakanani begama leplanti ngokubanzi alikho likhulu kakhulu, kodwa ukuchaneka kokubhaliweyo kwaye iimfuno zetekisi ziphakamile, kwaye intengiso ikakhulu ikude, ukuchaneka kwesicatshulwa kunye nokubhaliweyo akubalulekanga kakhulu. Ukuveliswa kwegama lendawo kugxininisa ukubaluleka kokuzinza, okuthintelwe yimigangatho emininzi yovavanyo kunye neemeko ezingqongqo zovavanyo. ixesha lokutshintshwa kwebhodibhodi lifutshane, kwaye alinangxaki "ukunyamezela" Ke ngoko, iimfuno zovavanyo zebhodi yezaziso aziyiyo idema Ewe, umbhali apha akazukujongela phantsi ukukhuthazwa kwebhodi yezaziso, kodwa kuphela kukuba igama leplate kunye nebhodi yezaziso ineziqhelaniso zazo.
Silapha ukuze sikukhonze!
Iipleyiti zelogo yesinyithi esiqhelekileyo - Sinamava kwaye siqeqeshile amagcisa anokuvelisa iimveliso ezichanekileyo, ezikumgangatho ophezulu zentsimbi zisebenzisa zonke iintlobo zokugqitywa kunye nezinto ezisetyenziswa kumashishini anamhlanje.Sinabathengisi abanolwazi nabaluncedo abalinde ukuphendula nayiphi na imibuzo onokuba nayo. ukukunceda wenze olona khetho lufanelekileyo lwakho logo yegama!
Ixesha Post: Meyi-30-2020