Kusuka ku-sign-nameplate-ilogo yeplate, yiziphi izizathu zezinguquko kulawa magama futhi iyini incazelo yegama legama? umenzi wegama legama uhlele imininingwane engezansi ukuze uyithole.
Ubudlelwano phakathi kwesiginali neplate yegama
Ngasekuqaleni kweminyaka yama-1950, uMnyango Wezimboni Wemishini waseChina wakhipha izindinganiso zongqongqoshe “zelebula yomkhiqizo” .Kujwayelekile, "uphawu" luchazwa njengesibonakaliso somkhiqizo owenziwe ngomshini. Lokhu kufaka phakathi izimpawu, ibhodi lokufundisa, ibhodi yomzila nebhodi ledatha emikhiqizweni yemishini.
Isikhathi eside, ama-logo ahlukene ezinhlotsheni ezahlukahlukene zemikhiqizo asetshenziswa ukusebenzisa igama elithi "ilebula" .Abanye abantu baye bangabaza incazelo yesibonakaliso, njengephaneli yensimbi, ukudayela kwensimbi kumkhakha wezinsimbi nomkhakha wezinsimbi, okuhlukile kunendima yesibonakaliso somshini, zonke zinezici zazo, izici nezincazelo zazo, kusukela kuleli zinga lokubaluleka, iphaneli, ukudayela nophawu lomshini kungaba ubuhlobo obufanayo kuphela, ikakhulukazi, eminye imikhiqizo, enjenge-EL field luminescent screen , I-IMD inset injection molding body and membrane switch switch board board, seyedlulele ngaphezu kwezimpawu zabamba iqhaza ngqo ekusebenzeni kwemishini, zaba yingxenye ebalulekile yohlelo lokulawula imishini yomshini Ngokusobala, izici zemikhiqizo enjalo zidlula kakhulu incazelo nomqondo “welebuli”.
Izinto zihlala ziguqukela.Ukushintshwa kwegama lohlobo lomkhiqizo kukhombisa ubukhulu bokusebenza nenkambu yohlelo lokusebenza yalolu hlobo lomkhiqizo.
Isibonelo, "zokubhala", "izimpahla zehhovisi" .Izinto zokubhala, izinto zamasiko nazo.Inkathi lapho izinto ezibonakalayo zinganele, imishini yamasiko yanele ukuhlangabezana nezidingo zehhovisi, kepha ngokwenza ngcono izinto ezibonakalayo, inani elikhulu njengamakhophi, amaphrinta, ama-shredders, izinto zokubhala zingaba yingxenye yezinsiza zehhovisi.Ngakho-ke kungabonakala ukuthi "uphawu" yigama elikhethekile kuphela.
Kulaba, abantu baqala ukubona nokufaka igama elifanelekile.Ngokubhekisa emazweni angaphandle, eminye yale mikhiqizo ibizwa ngokuthi "izimpawu", "kanban" kanye "namaPuleti" .E-Taiwan, Hong Kong, Macao ezweni lethu, imvamisa ibizwa nge- “nameplate”.
Umbhalo, uqoshwe unomphela futhi.Unothe kakhulu ezicini zesiko lasempumalanga.Umbhali uxoxa nozakwethu abaningi, ofanele nge "nameplate" ngokufanelekile.Igama lepuleti, itafula lethebula, iphaneli nokunye okufana nakho, uhlobo lwegama leplate.
Ngokwe-nameplate leli gama elijwayelekile, kulula kakhulu izinhlobo ezahlukene zemikhiqizo ukwenza ukuhlukaniswa okuhlelekile.
Ubudlelwano phakathi kwegama lepuleti nelogo
I-Nameplate, ingaphansi kwe-substrate enamathiselwe embhalweni nasembhalweni okhiqizelwe umkhiqizo.Ibonakala ngokurekhodwa kolwazi lomkhiqizo lokuzisholo, olusebenzayo noma lomphakathi.Ukuqukethwe kwayo kukhawulelwe ngokuqinile.
Umazisi, ungaqondakala njengesigaba samamaki wokuhlonza noma amamaki.Kuyigama elijwayelekile lomsebenzi wento, futhi awukhombisi uhlobo lwento. Zonke izinto ezinomsebenzi wokumaka nokumaka zingabizwa ngokujwayelekile njengokumaka, ngakho-ke inabile impela.
I-logo, igama lesibizelo linembile kakhulu, uma kubhekwa amagama athi “logo”, kuyacaca ukuthi igama elithi “brand” elenziwe ngendima.Kakhulukazi njengamanje, ezinye izingcezwana zamagama ziye zahlukaniswa nokuncika emikhiqizweni zanwetshwa zanikwa Izikhala ezibanzi , njengezindawo zamagama endawo nama-plateplate angaphandle. Kwesinye isikhathi, ukuze kukhunjulwe kangcono indima yayo, amapuleti anjalo amagama abizwa ngqo njengezimpawu, ezinjengokuthi "uhlelo lwezimpawu zomhlahlandlela" .Iplate yegama lokunye ukubaluleka okukhethekile komkhiqizo kubizwa ngokuthi ilogo, enembile, futhi ingahluka ku ubudlelwano bomkhiqizo wegama lomkhiqizo, kepha izimfanelo zawo zisengaphansi kwegama legama, okukhombisa nokuthi ukunwetshwa kwenkambu yohlelo lokusebenza lwegama, hhayi kuphela akulungile, kepha futhi
I-logo ingumqondo obanzi obonakala ngendima yayo, kepha hhayi yonke "imikhiqizo" enezici zegama legama.Igama legama liyisibonakaliso, njengebhodi lezikhangiso noma olunye uphawu.Njengo- “inqubo” igama elijwayelekile “lezindlela zokucubungula nezinyathelo ”, imikhiqizo eyenziwe ngomshini inenqubo yokwenza izinto, imikhiqizo yamakhemikhali inenqubo yamakhemikhali, hhayi ukwenza incazelo kuzoba okungaqondakali.Ukuze kuchazwe imfanelo yelogo ethile,“ i-nameplate ”isetshenziswa njengesichasiso sokuchaza uhlobo lwelogo Ukusetshenziswa kwegama elithi "i-nameplate logo" kungakhombisa kangcono isikhala sokuthuthukiswa kwegama legama endimeni yalo.
I-nameplate yi-logo, kepha i-logo akuyona i-nameplate empeleni.
Umehluko phakathi kwelogo nameplate nelogo yokukhangisa
Uma i-nameplate isesemqondweni wesibonakaliso, isengaphansi kwesibonakaliso "semikhiqizo eyenziwe ngomshini", ngakho-ke, akukho mehluko phakathi kwayo nebhodi lezikhangiso, ngalinye lenza umsebenzi walo, shazi. izingcwecwe zamagama zanamuhla azinamatheli ngokuphelele emikhiqizweni, kepha iya esikhaleni esibanzi, njenge: izimpawu zomgwaqo, izimpawu zokuphepha emgwaqeni, izimpawu zokuqondisa, njll. Lezi zimpawu zolwazi zomphakathi ziyisandiso sezingqimba zamagama, kwesinye isikhathi ezididaniswa nezimpawu zokukhangisa.
Ikakhulukazi, eminyakeni yamuva nje kuye kwaba nemisebenzi eminingi yombukiso, amapuleti wamagama namabhodi okuqopha ahlanganiswe ndawonye, ngokuhlanganyela aziwa ngokuthi umbukiso we "brand industry" .Ngakho-ke, lapha kufanele kushiwo ngamabomu.Ngokubuka "kokukhangisa", i-nameplate logo kanye I-logo ye-billboard yomibili idlala indima yelogo, kepha ifomu nokuqukethwe kuhluke ngokuphelele.
1. Umehluko wokuqukethwe
Okuqukethwe kwe-logo kukapuleti legama kungaba ukuboniswa kwangempela kuphela, futhi akukho ihaba noma isandiso esivunyelwe noma esingenzeka.Isibonelo, imodeli, igama nokuqukethwe okuyigama kwelebula lomkhiqizo; Ubungako besilinganiso nobudlelwano bokudayela kwemitha; Umsebenzi i-prompt kanye neminye imininingwane efanele kuphaneli yethuluzi ingarekhodwa kupuleti legama koqobo; Ngokuya ngoqwembe begama lolwazi lomphakathi, njengezimpawu eziqondisayo, igama lomgwaqo noma igama lebhizinisi ohlangothini oluthile kufanele okucaciswe empambanweni yomgwaqo. Kungamane kwazise umphakathi futhi kalula ngokunembile ngemininingwane efanele edinga ukukhunjuzwa emphakathini, futhi ayisoze yaba yinto engabalulekile futhi yenze ukubhebhetheka.Lokhu kubucayi bokuqukethwe kwegama leplate.
"Kuhle ukuba ngowesifazane", lokhu akunakuba okuqukethwe okuqukethwe, akunazo izici zegama, okwenziwe yilokho okuqukethwe kulo mkhiqizo, kuyibhodi lokukhangisa hhayi i-nameplate. amabhodi okukhangisa, ukugxila akukhona kokungokoqobo, kepha kuningi ekuphishekeleni "ubuqambi" kanye "nokuhlela" .Ngenxa yokungafani kwesitayela sokuqukethwe, ngakho-ke, umphakathi "wawunokukhangisa okungelona iqiniso", futhi kungekho "mbhalo wegama ongamanga".
2. Umehluko efomini
I-nameplate kufanele ifaniswe nomkhiqizo ngokujwayelekile, futhi kufanele inake kakhulu "ukuxhumanisa" ngokuya ngesimo nombala. Ayikwazi "ukwenza iphuzu lokuqeda", kepha kwesinye isikhathi idinga ukwenza "iphuzu lokuqeda". Kuzoba ngaphansi kwemikhawulo eminingi. Kodwa-ke, ibhodi lezikhangiso linaka kakhulu "ukunikezela" kanye "nokukhuthaza", okungcono kunokwenziwa okusha. Kusebenza esikhaleni esiningi, akuzizwa kuvinjelwe noma kuvinjelwe, akunandaba kakhulu ngalokho okunamathiselwe kuwe okufunayo kuyo, kepha uzizwa umuhle ngawe.Ngakho-ke, uphawu lokukhangisa lunempilo futhi luvulekile ngefomu kune-logoplate logo.
3. Umehluko kwezobuchwepheshe
I-logo yeplateplate kanye nelogo yokukhangisa kule nqubo kwesinye isikhathi iyaxhunyaniswa, ezimweni eziningi, inqubo yokukhiqiza ibhilibhodi iyaphothulwa ngosizo lwenqubo yegama, isibonelo, ukuphrinta kwesikrini kube ngenye yezindlela eziyinhloko zokukhiqizwa kwemidwebo yamagama, ngokuhamba kwesikhathi amacala amaningi asetshenziswa kakhulu ngamabhodi amakhulu; Ubuchwepheshe be-lum fieldcence ye-EL abuniki kuphela umbono wasebusuku weplate yegama, kodwa futhi buba yisinqumo sokuqala sokwenza izimpawu zokukhangisa ezinamandla. Usayizi we-plateplate ngokuvamile awukhulu kakhulu, kepha ukunemba kombhalo nezidingo zombhalo ziphakeme, futhi ukukhangisa kubaluleke kakhulu ukubona kude, ukunemba kombhalo nombhalo akubalulekile kakhulu.Ukukhiqizwa kwegama legama kunamathela ekubalulekeni kokuqina, okunqunyelwe amazinga amaningi wokuhlola nemibandela eqinile yokuhlola. isikhathi sokubuyiselwa kwebhodi lokubhide sifushane, futhi akunandaba “ukubekezela” .Ngakho-ke, izidingo zokuhlolwa kwebhodi lezikhangiso akuyona i-dema Vele, umbhali lapha akayona ukululaza ukugqugquzela kwebhodi lezikhangiso, kodwa kuphela ukuthi ipuleti legama nebhodi lokukhangisa linokuma kwazo.
Silapha ukukusebenzela!
Amapuleti wensimbi ngokwezifiso - sibonile futhi saqeqeshwa izingcweti ezingakwazi ukukhiqiza imikhiqizo ethembekile, esezingeni eliphakeme yokuhlonza izinsimbi zisebenzisa zonke izinhlobo zokuqeda nezinto ezisetshenziswa kumabhizinisi anamhlanje.Sinabathengisi abanolwazi nabasiza futhi abalinde ukuphendula noma imiphi imibuzo ongayithola. ukukusiza wenze ukhetho olungcono kakhulu lwefayela lakho le- ilogo yeplate!
Isikhathi Iposi: May-30-2020